Collection Includes Rejected and Alternate Designs
COVID-19 has brought the American theater industry to its knees, with Broadway cancelling all shows until September 2021. For professionals who make their living from putting on these shows, the loss of income and a safe place to work is a serious concern. The Broadway Cares/Equity Fight AIDS, the philanthropic heart of Broadway, is providing groceries and medication and health care for those struggling during the pandemic.
To help support this fund, well-known US theater poster designer Frank ‘Fraver’ Verlizzo is making previously unseen Broadway posters available for sale for the first time. Frank is one of the most prolific theater poster designers of the modern era and has been working on some of the biggest Broadway shows of the last 50 years.
These 16 posters – some of which have never been shown to the public – are included in a collection of “rejected” alternative designs and concept sketches. They feature Fraver’s work on some of Broadway’s most successful and iconic shows including The Lion King. The compilation also features rare posters in which his work was not the final design chosen: Into the Woods, Matilda, and Cabaret, among others.
Gelato, an on-demand print company, is partnering directly with Verlizzo and Broadway Cares/Equity Fights AIDS to have the posters distributed.