An advertising campaign for Gerald R. Ford International Airport encourages safe travels this season in West Michigan. The “Fly Safe. Fly Ford.” initiative and marketing efforts were developed by award-winning advertising and design agency Extra Credit Projects. “The campaign features a continued focus on cleaning and safety, while expanding to promote new and returning routes and encourage travel,” said Stephen Clark, Director of Commercial Development at GFIA. “[We are] bringing refined messaging, creative design and a continued cohesive force across mediums to our marketing.” The campaign can be experienced through digital web banner ads, social media, streaming tv, radio, billboards, print ads and more.