Grand Rapids Airport Campaign Takes Flight

An advertising campaign for Gerald R. Ford International Airport encourages safe travels this season in West Michigan. The “Fly Safe. Fly Ford.” initiative and marketing efforts were developed by award-winning advertising and design agency Extra Credit Projects. “The campaign features a continued focus on cleaning and safety, while expanding to promote new and returning routes and encourage travel,” said Stephen Clark, Director of Commercial Development at GFIA. “[We are] bringing refined messaging, creative design and a continued cohesive force across mediums to our marketing.” The campaign can be experienced through digital web banner ads, social media, streaming tv, radio, billboards, print ads and more.