North Dakota is developing the nation’s first network for beyond visual line of sight (BVLOS) unmanned aircraft systems (UAS). After an intensive request-for-proposal process, the Northern Plains UAS Test Site, which leads the initiative, selected Greteman Group to create a name, identity, and brand as bold and aspirational as the network itself. The team has also developed a website, social media strategy, and aggressive outreach campaign.
The chosen name – Vantis – is an invented word, providing a clean slate to build meaning and the brand. The mark conveys motion and flight. The dramatic, head-on attitude places a strong, centered V directly in the line of sight, while the shape and radiating lines of various weights symbolize a rising sun on the horizon and the birth of a new idea. The stylized wordmark balances and grounds the logo. The brand personality comes to life with a bold burnt-orange and dark-blue color palette, stylized infographics, large four-color photography and an emphasis on UAS in flight. The mobile friendly website – VantisUAS.com – tells the network’s story and promotes its capabilities through clear infographics, compelling visuals and partner testimonials.