Letters Become Players At Czech Beach Party

American’s don’t generally identify beach soccer with the Czech Republic. But, hey, what do we know? Beach Soccer Czech Republic recently approached Jan Šabach with an identity assignment and, he says, “I knew I wanted to stay away from the overused motifs of palm trees, sun, ocean and a silhouette of a beach soccer player doing the signature bicycle kick … This visual language wouldn’t feel believable or authentic in the Czech (a landlock country) environment and it wouldn’t stand out among all the other world beach soccer clubs.” Šabach’s solution: a playful animated typographic logo based on a typeface specifically designed for the purpose. Letters themselves became the players kicking the ‘O’ around. The color palette is quintessentially Czech and “contrasty to a traditional beach soccer event background.”