Logo Embodies The Plug Promise
Plug Power Inc., a turnkey solution for the global green hydrogen economy, reveals a new brand, purpose, and logo reflecting a commitment to building a more secure and sustainable energy future. “Hydrogen is the molecule of a green energy revolution,” said Andy Marsh, CEO of Plug. “At Plug, we defend it, advocate it and engineer what it takes to deliver complete systems for this remarkable and sustainable energy source.”
Plug worked with Lippincott to develop a global brand identity. The logo, identified as the Plug promise, embodies its purpose. The face emphasizes that Plug is accountable, optimistic, and focused on human progress. Through its design and color, the logo sends a clear signal that Plug is a pure-play, integrated green hydrogen company.
“Our new logo is a bold affirmation of our purpose,” said Preeti Pande, CMO of Plug. “It’s daring, yet human — showing that Plug cares deeply about saving our planet and its people, while reducing customers’ costs. It anticipates a future where Plug is a household name and resonates immediately without any translation.”