The organization partnered with a diverse team at Lippincott on its evolution. “The flag in the new logo subtly features the letters ‘NYC,’ paying homage to the city in which the organization was born,” said Dimitri Theodoropoulos, Senior Design Director at Lippincott. “While nodding to NYC Pride’s roots was important, we knew it was equally critical to celebrate the community’s culture and the brand’s ethos that wherever you are, it’s a safe haven. As a member of this community, I was incredibly honored to bring that to life in the new brand identity.”
“Lippincott has long been an ally of the LGBTQIA+ community, and we were so proud to work with Heritage of Pride on this important evolution of the NYC Pride identity and brand strategy,” said Rick Wise, CEO at Lippincott. “NYC Pride has an incredible legacy, and our team put its heart and soul into making sure that we honored its past while planting a flag that would signal an exciting future.”
“NYC Pride creates powerful experiences that unite us in activism, in protest, in celebration, and in advocacy,” said Dan Dimant, Media Director at NYC Pride. “Over the past decade or so, our logos and visual identities for NYC Pride have evolved each year to correspond with our annual themes and campaigns. But truly cementing our commitment to the community required an enduring brand icon that would drive recognition and equity. One that told a story of inclusivity and created awareness that NYC Pride is more than an annual celebration, it uplifts our community 365 days a year. I’m so proud of what we created, who we are, and what our brand stands for: inspiring and empowering every LGBTQIA+ person to proudly love and live their truth.”
