PepsiCo Book Embraces Human-Centered Design

Embedding Design At The Start Of The Process

In a challenging year that inspired change and innovation across industries, PepsiCo’s Design + Innovation team reimagined the possibilities of human-centered design. This included embedding design at the start of the innovation process, helping to drive PepsiCo’s business forward across global markets while creating positive and genuine experiences for consumers.



The PepsiCo Design + Innovation book reflects the passion of the team and showcases the results that design-led thinking and innovation brought to market in 2020 across the company’s broad portfolio of food and beverage brands. Highlights include the year’s most innovative projects in brand design, experience, innovation, licensing, structural packaging, equipment, and more; a sophisticated visual identity system to unite sustainability efforts across the portfolio; and PepsiCo’s mission to ensure diversity is reflected not only in their people but also in their work.