Creative agency Rule29 is committed to the GIVE initiative, which mandates that the company give 20% of their time and resources to causes, ideas, and initiatives that help create a healthier, more equitable, more sustainable, and more welcoming world. Their latest GIVE project – ShouldIVote – is timely and speaks for itself. The colorful and easily navigable website helps visitors understand the importance of registration, the power of your vote, why it is important to encourage family and friends to participate, and it links to valuable resources such as vote-by-mail information. In short, the site simplifies the hows and whys of the general election in a way that everyone can understand. And it has a kicker – if you sign the voter pledge, you’ll receive a fun sticker which you can, in turn, share on social at #VoteForYou. The initiative’s theme is captured in a quote, placed prominently on the site, by Maya Angelou: “You may be pretty or plain, heavy or thin, gay or straight, poor or rich. But remember this: In an election every voice is equally powerful – don’t underestimate your vote. Voting is the great equalizer.”
