Aramark, one of the largest food service providers in the world, creates memorable food experiences at Citi Field, home of the New York Mets. Aramark asked graphic design and branding studio Trillion to redesign catering menus for the stadium’s suites areas, event spaces, and catering/special events departments.
To that end, Trillion developed three branded menu systems, which including directing a two-day photoshoot with Christina Zen Photography to capture select dishes and chef action shots for the new menus. The final menus were uploaded to FlipSnack, an online platform that allows for easy online viewing, and are also accessible in the suites via a QR codes printed on table toppers.
Trillion has long worked with stadiums, restaurant groups, large caterers, restaurant franchises, and other food businesses to develop attractive and easy-to-understand menus which, notes the firm, often represents among the “biggest branding opportunities for a restaurant.”