In this piece, ‘When Brand and Product Design Become One,’ Allison Connell of Athletics asserts that today’s most successful brands behave as cohesive systems where typography, motion, interface behaviors, and content architecture all express the same idea.

Brennan McGrath of Combo argues that as AI gets better at replicating ‘good taste,’ the brands that win will be the ones that can hold a little contradiction without smoothing it out, and can believe in something before it makes sense.

Vincent Roffers of Agenda argues that, with companies and brands that are transforming, brand narratives must continuously adapt to reflect current capabilities and strategic shifts — or risk underselling the company’s true value.

How would you respond to a painful layoff? Emily Lozano, a Chicago graphic designer with experience in print, digital and packaging across many industries, is adapting to challenge and change. ‘You take action’ she says.

For over 30 years, Paul Leibowitz and his team have created branding and strategy solutions that help clients face ever-evolving industry landscapes and set the foundations that drive success. Publisher Gordon Kaye describes the firm’s output as “honest, authentic, intelligent, clear, powerful and consistent.”

Design in the age of AI isn't simply production. It's editorial judgement, cultural fluency, and strategic storytelling with a flare that only human ingenuity can provide.