Get the Images You Need. No More. No Less.Advertisement
  • Home
  • News
    • Fresh
    • Package Design USA (PDUSA)
    • People
    • Events
  • Features
    • Educators to Watch
      • 2021
      • 2020
      • 2019
    • People To Watch
      • 2022
      • 2021
      • 2020
      • 2019
    • Students To Watch
      • 2022
      • 2021
      • 2020
      • 2019
    • Top Design Schools
    • Logo Trends Report
      • 2022
      • 2021
      • 2020
      • 2019
    • Responsible Designers to Watch
      • 2021
      • 2020
      • 2019
    • Print Design Survey
      • 2021
      • 2019
    • Stock Visual Survey
      • 2019
    • Surveys
  • Competitions
    • Enter Now
    • Graphic Design
      • 2021
      • 2020
      • 2019
    • Inhouse Design
      • 2021
      • 2020
      • 2019
    • Package Design
      • 2022
      • 2021
      • 2020
      • 2019
    • Web Design
      • 2021
      • 2020
      • 2019
    • Health+Wellness
      • 2021
      • 2020
      • 2019
    • Cannabis Design
    • Digital Cover Contest
    • Student Design
  • Blogs
    • Graphic Design
    • Products + Papers
    • Hiring + Career Tips
  • newsletters
  • magazine
    • subscribe
    • digital edition
    • free stuff
    • media kit
    • specifications
  • suppliers + services
  • about us
    • who we are
    • contact us

INSP Wrangles New Logo

Fresh, News January 13, 2022January 24, 2022 Ilana Greenberg

A Hat With Personality

General entertainment network INSP, a leader in Western and Western adjacent programming, has reimagined its logo to reflect the evolution of the brand. “It was high time,” says Dale Ardizzone, COO for INSP. “Over the last decade, the network has experienced explosive ratings growth and attracted loyal viewership. We needed a logo that made a statement, with one glance, about the current look and feel of our programming.”

Adds EVP of Marketing Hayes Tauber: “INSP faced a difficult marketing challenge. Consistently ranking in the top 10 in cable network ratings, INSP is a renegade, fiercely independent network that primarily features Westerns. We needed a look that was forward-thinking and contemporary yet traditional.”

The logo redesign was spearheaded by Tauber and his marketing group in collaboration with Paula Scher and her team at Pentagram. “We believe strongly in the emotional storytelling of Westerns and the redemptive stories so prevalent in that genre,” says Tauber. “The heroes in our content are bold and confident with a bit of swagger. We looked for a designer who grasped our vision and was willing to tackle the challenge of creating a distinctive look embodying all these elements.”

 

 

They say they found the right match in the iconic Scher, who was instrumental in helping define elements that would best reflect the brand and capture the core message of INSP’s content. Says Tauber: “Paula helped design a logo that is classic yet contemporary, and consistent with our network personality. It is a logo featuring the iconic cowboy hat. But this is a hat with personality. It is a symbol that fits the INSP brand. No other network can so proudly wear a cowboy hat on top of its logo, and we lean into that confidently and unapologetically.”

 

About Ilana Greenberg

View all posts by Ilana Greenberg →

Post navigation

Jen Cole Gets Social At Greteman Group
COLLINS De-Trolls Digital Discourse
The Idea Shop
Full Sail University - Future Proof Your Career
Berthold
Mohawk - Turn the Page
Academy of Art University
YUPO - Surreal
AIGA Certificates for Creatives
Rigidbox from Corporate Image
Verso is now Billerud - Take a Look
Sessions College BFA in Graphic Design
Artisan
Copyright © 2022 by Graphic Design USA. Theme: DW Focus by DesignWall.
Proudly powered by WordPress