Jessica Walsh On What New Pantone Colors Mean To Her

To celebrate its current high-profile launch of 112 New PANTONE Colors for graphic design, Pantone is collaborating with leading several designers to share their relationship with color and to showcase how they are creating Pantone-inspired works using the new colors. This includes Jessica Walsh of Sagmeister & Walsh, renowned book cover designer Chip Kidd, and Pentagram partner Eddie Opara.

In a new video featuring Jessica Walsh the cutting-edge art director talks about what the new colors mean to her work, how color influences her creativity, how PANTONE products help her development process, and she shows off a colorful new Pantone-inspired project.

In particular, Walsh gives a shout out to ColorBridge, the side-by-side solid and 4C process comparison guide: “You can make sure that the Hex values that you’re seeing on web translate to the RGB, translate to the CMYK, and you’re getting the same consistency from print to digital.” Taking the big picture, Walsh observes that “one of the goals in my own work is to evoke emotion from someone… and color is are really great tool in doing that.”