Laundry Creates Turner Ignite Studio Design System

Laundry recently partnered with Turner Ignite Studio to create a logo animation and brand design system for the new in-house digital entertainment studio for brands, which develops, produces and distributes branded content across Adult Swim, TBS, TNT, and truTV. The design and animation firm worked closely with Greg T. Gordon, VP/Creative Director of Turner Ignite Studios to build the logo, animation logo ID, and design system across static and animated formats.


Each deliverable is designed to uniquely capture the studio’s brand across a wide range of platforms, including digital, social, streaming, and linear, as well as marketing presentations.

“The visual system we created in collaboration with Greg and his team speaks to Turner Ignite Studios’ mission statement by highlighting the variety of its content, delightful sense of humor, and sophisticated expertise – elements that are infused into all of its work,” says PJ Richardson, Laundry Partner/Executive Creative Director. “It was important to develop an identity, which truly embodies its creative spirit with boldness and emotion.”