All in One
  • Home
  • News
    • Fresh
    • Package Design USA (PDUSA)
    • People
    • Events
  • Features
    • Educators to Watch
      • 2021
      • 2020
      • 2019
    • People To Watch
      • 2022
      • 2021
      • 2020
      • 2019
    • Students To Watch
      • 2022
      • 2021
      • 2020
      • 2019
    • Top Design Schools
    • Logo Trends Report
      • 2020
      • 2019
    • Responsible Designers to Watch
      • 2021
      • 2020
      • 2019
    • Print Design Survey
      • 2021
      • 2019
    • Stock Visual Survey
      • 2019
    • Surveys
  • Competitions
    • Enter Now
    • Graphic Design
      • 2021
      • 2020
      • 2019
    • Inhouse Design
      • 2021
      • 2020
      • 2019
    • Package Design
      • 2022
      • 2021
      • 2020
      • 2019
    • Web Design
      • 2021
      • 2020
      • 2019
    • Health+Wellness
      • 2021
      • 2020
      • 2019
    • Cannabis Design
    • Digital Cover Contest
    • Student Design
  • Blogs
    • Graphic Design
    • Products + Papers
    • Hiring + Career Tips
  • newsletters
  • magazine
    • subscribe
    • digital edition
    • free stuff
    • media kit
    • specifications
  • suppliers + services
  • about us
    • who we are
    • contact us

Lippincott Modifies Century-Old DuPont Oval

Fresh, News October 9, 2018 Ilana Greenberg

DowDuPont, created by the merger of Dow Chemicals and DuPont, is creating a new company for its Specialty Products Division (think Kevlar and Tyvek) that will carry the DuPont name. DuPont, a household brand name that reaches all the way back to 1802 with a logo that has not essentially changed since 1909.

DUPONT_ADS

DUPONT_SPREAD

DUPONT_WEBSITE

Lippincott was given the the task of updating and modifying the logo; they did so by preserving the legacy shape of the iconic oval  but eliminating the elliptical border to signal a more collaborative and open flow of ideas and innovation. The typeface is thicker and bolder, to have more visual impact, especially on small screens. The new logo is already featured on digital channels, while packaging and signage will be rolled out  gradually following the launch of the new company.

DUPONT_ONBOARDING_MATERIALS

DUPONT_BOTTLES

DUPONT_TSHIRT

About Ilana Greenberg

View all posts by Ilana Greenberg →

Post navigation

Rule29 Builds Coffee House Brand From Ground Up
Odgis Puts Viewer In The Boardroom
The Idea Shop
Verso is now Billerud - Take a Look
AIGA Certificates for Creatives
YUPO - Surreal
Berthold
Academy of Art University
Domtar Paper Matters Podcast
Photographs Telling Stories
Sessions College BFA in Graphic Design
Artisan
Copyright © 2022 by Graphic Design USA. Theme: DW Focus by DesignWall.
Proudly powered by WordPress
Posting....