Mohawk has announced a comprehensive new printed tool designed to serve as a hands-on resource for the creative community. A Maker’s Field Guide to Texture and Color will serve to inspire and educate printers, designers and end users, and to demonstrate how using high quality materials can transform printed communications from “Good to Great.” The resource was created by Hybrid Design of San Francisco CA, and it focuses on the use texture and color to amplify printed projects.
“The new Maker’s Field Guide is the latest expression of Mohawk’s commitment to the creation of practical tools to help make printed communication more beautiful, effective and memorable,” said Bart Robinson, Senior Vice President, Marketing, Mohawk. It was created to complement Mohawk’s line of redesigned swatchbooks and the Mohawk Maker Quarterly, an award-winning publication which highlights the beauty and tactility of fine paper. The Maker’s Field Guide features photography by Kennett Mohrman and David Prince; illustrations by Lab Partners and Olimpia Zagnoli; printed examples featuring a variety of makers and creatives that have been featured in past issues of the Mohawk Maker Quarterly; and a skillful display of printing by Sandy Alexander of Clifton NJ, using four color printing, 2nd black, 4th white, match blue, match red, match brown, match purple, match pink, match orange and match gold.
“The competition to command an audiences’ attention has risen to a fever pitch,” said Dora Drimalas, Principal of Hybrid Design. “Audiences are overwhelmed, bombarded with more-more-more, with less and less impact. What we make needs to matter, to make an impression, to elevate itself from the endless churn of communication.” The Maker’s Field Guide contains thoughtful content and compelling design, and showcases everyday printing techniques on a variety of distinctive colored and textured papers to demonstrate the beauty and technical quality of Mohawk’s expansive Text & Cover portfolio.
“Paper is a powerful tool, on par with copy and design in its ability to deliver, enhance and create memorable impact. Just as food delivers more than simply nutrition, the flavor and presentation of a meal plays a role in how we enjoy and remember the experience,” said Chris Harrold, Vice President of Business Development and Creative Director, Mohawk. “Equal parts inspiration, education and conversation, the Maker’s Field Guide aims to equip printers, communicators and designers with practical strategies and powerful demonstrations of how persuasive uncoated textured and colored papers can be when fully understood and utilized. Designed to appeal to distinct audiences – printers and designers – the Maker’s Field Guide features customized wraps providing specific information to help each audience maximize its contents.
