MullenLowe’s Work May Offend You

Brooklyn Film Festival Never Censors

The Brooklyn Film Festival’s 2022 marketing campaign takes pride in the fact that it has “something to offend everyone.” The campaign by MullenLowe New York includes a digital film inspired by stereotypical human resources videos, schooling viewers on how to talk to others about some of its films without offending them.

It leads people to a website,, featuring a “course” of humorous short videos, in which the characters try and fail to communicate new ideas to their partner, dog or colleagues. On completing the course, viewers can get a digital certificate, which gives them a discounted ticket to the Festival, which runs from June 3-12. The campaign also includes out-of-home work, including billboards, which feature illustrations of characters expressing their anger in explosive ways.



The campaign is meant to underscore the fact that the Brooklyn Film Festival never censors its filmmakers, offering a ranges of narratives, sensibilities and arguments that explore every aspect of human reality from different points of view. The Executive Creative Director of MullenLowe New York, Ricard Valero, said of the campaign, “Independent cinema opens an honest conversation about everything around us. That’s why the Brooklyn Film Festival invites us to leave our preconceived notions at the metaphorical door, and experience something from a different perspective. Our campaign will try to inspire people to be open, curious, and be pushed.”