Gensler’s Unity Loop Will Remain After World Cup Ends
The pathway will be a permanent civic asset, not infrastructure that disappears after the final match. With a visual identity by Gensler, 150+ small businesses can participate via a free open-source toolkit.
Sam’s Club Sports New Lowercase Wordmark
A comprehensive new visual identity by Turner Duckworth for Sam’s Club features a bold, geometric custom typeface, Sam Sans, and reintroduces the brand’s familiar diamond icon as the apostrophe.
Interbrand Hearts Ronald McDonald House Refresh
Ronald McDonald House has refreshed its brand identity in an effort to increase understanding of its work and attract the next generation of donors. Interbrand and TBWA\Chiat\Day evolved the essential elements for clarity and purpose.
Sports Illustrated’s World Cup Visual Anthem
The June 2026 Issue will spotlight all 48 competing nations and their teams with 48 illustrated digital covers and 4 print covers.
Jeff Gilligan Upped to AVP, Creative Director at BMI
Jeff Gilligan leads design and advertising efforts, including branding, ad campaigns and events, company-wide.
Cheers To 50 Years! CF NAPA Celebrates Milestone
For 50 years, CF NAPA has played an integral part in developing what is considered today the contemporary wine label. For the past 24 years, under the leadership of David Schuemann, the firm has developed and restaged countless successful alcohol brands through story, packaging, and visual ethos.
Burgopak Packaging Pays Off For New KAST Card
Burgopak has developed packaging for KAST’s new physical payment card that is intended to feel like a natural extension of the global financial platform’s brand: sophisticated, easily accessible, premium.
Enter Our 63rd GDUSA Inhouse Design Awards
Final Deadline: Today Friday May 22 midnight. Our American Inhouse Design Awards™ is the original and premier showcase of creative excellence honoring the excellence of inhouse designers and departments at corporations, institutions, non-profits, media, education, government, and more.
Walmart Redesigns Private Brand and Packaging
This is Walmart’s first major refresh of its private label brand in more than a decade. At the center of the rebrand is a refined logo paired with a bolder blue color and a more systematic approach.
Commanders Unveil New Uniforms, Old Controversy
The NFL Washington Commanders return to their more traditional color scheme, and to a look evoking an era when the franchise, then known as the “Redskins,” won three Super Bowls between 1981-91. A new alternate spear logo is tip of a new controversy.
ArtVersion Advocates For National Law Firm Dinsmore
When Dinsmore came to ArtVersion looking to overhaul both its brand identity and digital presence, the scope of what that actually meant took a moment to land.
GDUSA Digital Magazine: April 2026
Our April 2026 Digital Magazine features our 26th annual Digital Design Awards and the list of 2026 Top Design Schools & Programs. Plus graphic design news, lots of news.
Alice EyePromise Branding Bridges Science and Empathy
EyePromise’s new identity and digital platform adds to Alice’s expanding healthcare marketing portfolio. The challenge: translate complex science into emotional and emphathetic branding.
Campaign By This January Stands Out By Blending In
This January created optical art based on camouflage for the International Spy Museum’s new exhibit Designed to Deceive.
R/GA Book Chronicles 50 Years of Redefining Branding
The new release traces the creative company’s evolution from film pioneers to a defining, even transformative, force in modern brand design.
Case Study: McL Builds Ashcroft Brand At Global Scale
Ashcroft partnered with Robin McLoughlin of McL to transform its brand into a unified global system designed to support growth, alignment and long-term value. As this case study reveals, the work elevated the brand from a marketing function to business infrastructure.
Sydney Sweeney and American Eagle Reunited
Customers were clamoring for a new Sydney Sweeney campaign, says American Eagle CMO Craig Brommers. Now they have one dubbed ‘Syd for Short.’
Sibling Rivalry Visual Identity Unites FOX Verticals
The new portfolio-led platform by Sibling Rivalry unites FOX’s verticals under a cohesive advertising brand. Grounded in ownership of hyper-passionate fandom, the identity emphasizes energy, movement and emotional intensity rather than abstract technology or purely data-driven motifs, and treats audience behavior as the hero.
Enter Our Inaugural GDUSA Sports Design Awards
A new kind of GDUSA Award. Celebrating the very best sports design of 2026. It’s new, but very much fits our mission to raise attention — and elevate excellence — where growth and opportunity arise for the creative community — and to have a little fun along the way.
International Design Day 2026
IDD 2026’s theme The Spaces In Between focuses on the physical, digital, and emotional spaces where human connection is shaped.
Hartz Celebrates 100 Years With Special Logo
Petcare brand Hartz has unveiled a special logo design to commemorate its 100-year anniversary.
Moving Brands Rebrands Spiritual Guidance Platform
Moving Brands has developed a new visual identity for Nebula, a leading digital spiritual guidance space.
Decimal Unveils CCAI Human-Centric Identity
Decimal leaned into human imperfection to create a graphic manifesto for The Creators Coalition on Artificial Intelligence and the future of cinema.
Hellmann’s Launches Easter Egg Hunt On Jars with Mr. Doodle
Hellmann’s is turning its iconic label into an Easter egg hunt through a collaboration with artist Mr. Doodle. According to VML and WPP Unite, the campaign aims to remind shoppers that mayonnaise is a staple for Easter meals even as the holiday is typically associated with candy.
Stitzlein Studio Stewardship Brand Sees Trust As An Active Verb
Stitzlein Studio recently partnered with Columbia Land Trust on a rebrand and website design. The brand identity is built around a simple but powerful insight: trust is a verb.
Titans Unveil New Branding
The Tennessee Titans unveiled a rebrand replacing their “flaming thumbtack” logo and uniforms with a new aesthetic inspired by their Houston Oilers history.
São Paulo Studio Opens New York HQ
Award-winning São Paulo studio Surreal Hotel Arts expands its global footprint, bringing acclaimed storytelling and production to the US market and beyond.
Hippeas Packaging Designed With LOVE
Creative agency LOVE refreshes HIPPEAS® packaging that conveys ‘joyful energy’ in order to better compete in the highly competitive ‘better-for-you’ snack category.
VoteRiders Elects Digital Platform by Synoptic Office
As ID laws continue to change across the US, VoteRiders wanted a platform that could help translate this patchwork system into something more clear and navigable.
nice&frank: There Is No Love Like A Dog Parent’s Love
Ollie and agency nice&frank stake their claim in the growing dog wellbeing movement — celebrating the lengths pet parents go to care for their dogs and positioning the brand as part of that obsession. It celebrates the people who read ingredient lists, track poop quality, and reorganize their lives around a dog they love like family.
New Men’s Skincare Brand Elevates Self-Respect
The Working Assembly is the creative agency behind the launch of Wild Roman, a new men’s skincare brand, from positioning and identity to packaging and launch creative. TWA positions Wild Roman not as indulgence but as part of a consistent daily practice and rooted in intention and self-respect.
Mekanism’s Cheeky Colonoscopy Reminder Campaign
In a newly released documentary, Andre Riccardi documented his terminal battle with colon cancer to ensure others wouldn’t follow in his footsteps. In support of the release, Mekanism created and executed a deeply personal, if somewhat wry, campaign called ‘Colonoscopy Reminder.’
TBWA\Chiat\Day Boston Refurbishes New England Mainstay
Created in collaboration with MullenLowe Boston, now part of TBWA\Chiat\Day Boston, the campaign for Jordan’s is rolling out across OOH, video, paid and organic social, digital, and in-stadium placements.
GDUSA Digital Magazine: February 2026
This edition features our 63rd annual People To Watch special report. This edition also features our perennially popular 2026 Students To Watch spotlight. On the cover: Larissa Marquez is Managing Director, Design at Rethink.
Sibling Rivalry Taps Into British Wit For BritBox
A new brand system for BritBox leans into the craft, curation, and brevity of wit that defines British storytelling.
Saint-Urbain Unleashes Digs Dog Care Platform Rebrand
Saint-Urbain partnered with Digs to rebrand and reposition a growing dog care platform designed to acquire and partner with independent dog care operators across the United States.
Netflix Campaign Inspired By Tarot Cards
Conceived by Netflix and Wieden+Kennedy, the tarot lens provides a narrative structure for exploring Netflix’s library in this global campaign. Creative studio LOS YORK was tasked with translating that idea into a fully realized, production-ready system.
Terrapin Beer Packaging Honors Musical Roots
Package design artwork draws inspiration from iconic rock music and was developed by a roster of artists including Matt Leunig, Brian Steely, Justin Helton, Derek Perez, and Owen Murphy.
Wild Oats Resurrected With Raging Red Palette
Sukle Advertising & Design is lead creative agency for the national relaunch of the legacy organic foods brand Wild Oats. Described as an “activist” brand, it rejects bucolic greens and nostalgia for a raging red palette and reform.
NYRR Rebrand Inspired by Statue of Liberty Torch
The New York Road Runners Club worked with Chermayeff & Geismar & Haviv to develop a new logo and rebrand, the first in 15 years, which features an abstract torch inspired by the Statue of Liberty.