Nike’s Jordan Brand has unveiled a new campaign and slogan, Our Turn. It’s a rallying cry for athletes, artists, and dreamers who refuse to wait for greatness and be sidelined.
“Today marks a milestone for the Jordan Brand. The moment we enter a new chapter of Greatness with that same bold and defiant spirit that Michael has always embodied with our new brand voice – Our Turn. It is both a rallying cry and a statement,” said Caitlin Sargent, Jordan Brand Chief Marketing Officer. “We believe there is Greatness in everyone. Our role is to unleash that within the next generation across every corner of the world by inspiring them to rise up and take their turn.”
To bring this message to life, Jordan brand has invited the next generation of hoopers from around the world to Paris for the chance to become part of the Jordan Brand family as a Brand Ambassador. Representing cities from across the US, Asia-Pacific, Europe, and many more, hoopers will compete for a chance to be named ‘The One’ – the best one-on-one player in the world. In what will be exhilarating match ups, two winners will come out on top and will embark on a year-long partnership with Jordan Brand.
Throughout the summer, District 23, Jordan Brand’s unprecedented transformation of Paris’ diverse 18th arrondissement, into a sport and cultural hub, will host various cultural and competitive events, culminating in a grand block party on July 26 during The One Finals. The One finals will stream live on Twitch @Jumpman23
