Tiffany & Co. has opened the Blue Box Café at its Fifth Avenue, Manhattan flagship, making Breakfast at Tiffany’s, of movie fame, a reality. The somewhat pricey breakfast spot has multiple purposes, serving upscale breakfasts, burnishing the brand, and showcasing a luxury home and accessories collection of “elevated everyday objects.
Brains behind the operation are Reed Krakoff, chief artistic director at the store, and Richard Moore vice president creative director. The venue is all Tiffany blue, including walls and slip covers and china; it is the company’s first foray into food.
