Odgis + Company initially designed the brand identity for Gramercy Property Trust, which was recently acquired by Blackstone and renamed Link Industrial Properties. The project included design of a logo and visual identity for the new REIT that owns industrial properties. “Link” points to the company’s primary function as the warehousing and storage part of a supply chain. Link’s portfolio consists of large industrial buildings, lined with brightly colored industrial shelving and populated with a bustling system of shipping vehicles. The logomark reflects the forms of the buildings present in their environment. A Visual Identity Style Guide and entire suite of corporate materials were also developed.