Olberding Brand Family (OBF), a Cincinnati-based fourth generation, family-owned company with offices throughout the US and in the UK has announced leadership changes, capabilities expansion as well as adding headcount to meet the demands of ever-changing consumer brand engagement. Originally founded in 1919 as Phototype Engraving Co., OBF has expanded over time to create a path from design-to-shelf primarily serving consumer packaged goods companies such as Procter & Gamble, The Kroger Co., Scotts, Kimberly-Clark, Church & Dwight, The Hershey Company, Tyson, L’Oréal and Kao Brands, among others.
As a graphics services company, OBF’s design services are branded under Coach House, brand expansion services are managed by Amplify and prepress services for the entire packaging supply chain are handled by Phototype.
“As a family-owned company we live our values every day; we are true partners with the best-known brands in the world. The ways those brands engage with consumers are constantly evolving – and we are changing with them,” said Eric Grau, OBF President, shown above. OBF is expanding its capabilities to better serve its CPG clients and engage their consumers, including strategic content development and deployment, and services for emerging social and digital platforms. To that end, company leadership changes include Steve Olberding transitioning from Co-CEO to Chairman of the Board; David Olberding assuming the role of Chief Executive Officer of Olberding Brand Family (formerly Co-CEO); Gerald Anglim, formerly Chief Operating Officer transitioning to the role of Chief Technology Officer; John Herbstreit assuming the role of Chief Graphics Officer, formerly Vice President of Graphic Services, while PJ Katien has been named Chief Client Officer, formerly Vice President, Sales & Marketing.
The company also announced the hiring of its first Chief Marketing Officer. As CMO, Ms. Elle Morris will be responsible for continual growth and development of OBF’s overall brand strategy, analyzing market trends and data as they relate to OBF’s business objectives in order to drive brand awareness. “These organizational changes speak to the expansion of our business. And bringing Elle Morris on board adds muscle to our already impressive senior leadership team,” said Grau.