Bringing A Narrative Approach To Design
Veteran writer, producer and copywriter, Julia Price Baron is taking her story-telling talents to global brand design consultancy Elmwood, joining the agency as Creative Director of Writing. She most recently worked at Food Network and Discovery+ as a freelance Promotions Writer/Producer. “Baron is a key hire for us and enables Elmwood to build out our brand storytelling capability with an exemplary writer whose skills extend across channels from screenwriting, production, copyediting and more,” explains Meg Beckum, Executive Creative Director at Elmwood. Baron joins a growing team in the New York office where she will work closely with strategy, identifying tensions and pain points, to build storytelling into the solution offering. “The opportunity to come in-house at Elmwood and be part of an agency that sees design from a storytelling perspective was very compelling,” said Baron. “I think bringing a narrative approach to design will let us create exciting new brand platforms and expressions for our clients.” She has also worked as a freelance Senior Writer/Producer on Lifetime’s Integrated Marketing team and Supervising Writer for Spotify’s digital series The Game Plan, and partnered with design firm Gretel as Lead Copywriter for TV network IFC’s rebrand which moved IFC from a niche to an inclusive movie destination.