Pattern, a leading global ecommerce platform, has acquired Enlisted Design, an award-winning, industrial design, packaging, branding and digital design agency. The announcement follows the recent closing of Pattern’s inaugural round of outside funding — a $52M investment. With the acquisition of Enlisted Design, Pattern hopes to change the ecommerce landscape as it combines data and design to build brands and products people love. This new offering will give Pattern’s brand partners a consistent leadership advantage and the ability to further differentiate themselves in an often crowded marketplace by providing an ecommerce experience to truly rival that of the traditional in-person brick and mortar store. Enlisted Design has designed brands like Allbirds, Stance, Nestlé, Arlo, Samsung, and many more — including multiple existing Pattern partners; the firm currently has offices in Oakland CA and Salt Lake City UT.
“Enlisted Design is full of highly talented designers and thinkers, and I couldn’t be more excited to work with them to give our partners an entirely new element to the Pattern offering,” said Pattern CEO David Wright. Adds Beau Oyler, CEO of Enlisted: “I’m thrilled to work in tandem with Dave and Melanie and the incredible team they’ve built at Pattern. Throughout my career, I’ve launched numerous award-winning brands and products that can be found at MoMA, Apple stores, Target, Whole Foods, and Best Buy. But as I focus on launching new products, I know that ecommerce will be the best way to reach tomorrow’s consumers. The Pattern platform brings real-time market data to the design process, targeting exactly what consumers are looking for, Enlisted interprets that data to create next-level design, and together we win for our partners, and they win at ecommerce.”