Global branding and package design agency Equator has appointed Martin DiFrisco as Account Director. Joining Equator’s Chicago studio, DiFrisco brings more than 25 years experience in package design, much of it exclusively devoted to building private brands. At Equator, his role will involve client service and operational management, as he works closely with the agency’s existing accounts team in areas of new business development, cultivating relationships and overseeing client projects from start to finish.
Equator’s Phil Jones, VP of Client Service in the US comments: “What Martin brings to Equator is exactly what’s needed to meet our clients’ needs now: a reliable communicator with broad experience in private brand. Martin has virtually limitless knowledge of the industry and can swiftly interpret briefs and convey design priorities and intent effectively. Martin understands brand strategy and the intricacies involved in delivering large-scale projects of significant complexity, plus he speaks the language of designers and creatives, so it’s really a winning equation for Equator’s Chicago team and for the business at large.”
Of making the move, DiFrisco comments: “There”s a synergy between my skills set and what I do, and what Equator requires in this post-Covid moment… The secret is understanding that artistry doesn’t always follow a timeline. There is a balance that happens between being an organization driven by client deadlines, and one which allows the artists their time and freedom to create. So, it’s about discovering how we keep balance and walk that line even better than before.”