Landor & Fitch has named Jane Bloomfield as Global Chief Marketing Officer. Bloomfield is responsible for developing new business, marketing, and communication strategies across the Landor & Fitch group. She will act as a strategic lead for business development teams, with an overall focus to drive new business opportunities. Bloomfield will support Landor & Fitch in bringing brand transformation services to both new and existing global clients across multiple specialisms and sectors. She will oversee the global Marcoms team and PR agency relationship, as well as foster collaboration across Landor & Fitch’s 1200 people in 19 studios worldwide. With extensive experience in understanding consumers, brands, and communications, Bloomfield has a unique sales, marketing, and insights-driven background. Before joining Landor & Fitch’s management team, she held successive leadership roles; most recently as Chief Growth Officer at Kantar UK. “I’m thrilled to welcome Jane to our Landor & Fitch team,” said Jane Geraghty, Group Global CEO at Landor & Fitch. “She has already earned a mighty reputation as a highly skilled marketing practitioner but also as an inclusive and inspiring leader. I have no doubt that Jane will be integral to sharing our evolving story as leaders in brand transformation, connecting business strategy to brand strategy and expressing that through design and experience.” Landor & Fitch clients include LEGO, Microsoft, Nike, Apple, Bang & Olufsen, Proctor & Gamble, Singtel, and T-Mobile. It is part of creative transformation company, WPP.