All in One
  • Home
  • News
    • Fresh
    • Package Design USA (PDUSA)
    • People
    • Events
  • Features
    • Educators to Watch
      • 2021
      • 2020
      • 2019
    • People To Watch
      • 2022
      • 2021
      • 2020
      • 2019
    • Students To Watch
      • 2022
      • 2021
      • 2020
      • 2019
    • Top Design Schools
    • Logo Trends Report
      • 2020
      • 2019
    • Responsible Designers to Watch
      • 2021
      • 2020
      • 2019
    • Print Design Survey
      • 2021
      • 2019
    • Stock Visual Survey
      • 2019
    • Surveys
  • Competitions
    • Enter Now
    • Graphic Design
      • 2021
      • 2020
      • 2019
    • Inhouse Design
      • 2021
      • 2020
      • 2019
    • Package Design
      • 2022
      • 2021
      • 2020
      • 2019
    • Web Design
      • 2021
      • 2020
      • 2019
    • Health+Wellness
      • 2021
      • 2020
      • 2019
    • Cannabis Design
    • Digital Cover Contest
    • Student Design
  • Blogs
    • Graphic Design
    • Products + Papers
    • Hiring + Career Tips
  • newsletters
  • magazine
    • subscribe
    • digital edition
    • free stuff
    • media kit
    • specifications
  • suppliers + services
  • about us
    • who we are
    • contact us

Rolling Stone Enhances Print Edition

Fresh, News, Top Stories July 5, 2018August 11, 2018 Ilana Greenberg

Rolling Stone has given its logo, interior pages and online presence a facelift. Starting with the July issue, the magazine reduces frequency to monthly, and flaunts an oversized format with extra pages, heavier paper stock, richer photography and perfect binding that it hopes will give the print edition a reason-to-be in a digital era. Some traditional content has been winnowed away to double down on what the publisher believes the audience really cares about:  music, political coverage, and pop culture. The website continues to be the brand’s primary channel for breaking music news, though plans are to add more content such as original videos, reviews and lists.

ROLLING_STONE_LOGO

As for the iconic masthead, the new logo has been tweaked rather than changed. It is essentially a one-tone smoothed-out rendition of its predecessor with the ‘R’ enlarged and dipped below rest of the wordmark. Design Director Joe Hutchinson explains that it focuses more on the letterforms, works better online and in social media channels, but is still a powerful and familiar marker of the brand. As Hutchinson explains, the original is so famous that it felt “scary to mess” with it … There’s such history in this logo, we couldn’t afford to abandon it now.”

 

ROLLING_STONE_COVER

 

About Ilana Greenberg

View all posts by Ilana Greenberg →

Post navigation

Grassroots Graphic Design Helps Alexandria Ocasio-Cortez Win
Voice Lessons: How To Build A Distinctive Brand Voice
The Idea Shop
Verso is now Billerud - Take a Look
AIGA Certificates for Creatives
YUPO - Surreal
Berthold
Academy of Art University
Domtar Paper Matters Podcast
Photographs Telling Stories
Sessions College BFA in Graphic Design
Artisan
Copyright © 2022 by Graphic Design USA. Theme: DW Focus by DesignWall.
Proudly powered by WordPress
Posting....