Foster Care That Keeps Siblings Together
Span has rebranded SOS Children’s Villages Illinois as One Family Illinois to better reflect its mission of redefining foster care by keeping siblings together. Alongside renaming, Span designed a new visual identity, a comprehensive communications suite, and co-produced an original short film about their transformative work.
Span partner John Pobojewski led a thorough naming exploration in close collaboration with the organization’s board and CEO Delphine Rankin. Together, the chose “One Family Illinois” to embody unity, inclusivity, and comprehensive support for children, youth, and families.
Span’s new visual identity emphasizes both the siblings and the housing communities that One Family provides. A bold and wide-reaching color palette celebrates their diversity and inclusivity, expressed through a secondary pattern that is used to activate different materials. The typography is modern yet playful, a nod to the organization’s strong relationship with the Chicago architectural community including Studio Gang Architects and JGMA.
