Tomorrow Is Last Day: 62nd Annual GDUSA Design Awards
LAST DAY TO ENTER/MIDNIGHT PACIFIC TIME. This is our flagship end-of-year, best-of-year awards program. Open to EVERYONE in the community: design firms, creative agencies, inhouse designers, freelancers, school and students, government and institutions, and more.
2025 GDUSA Digital Design Showcase Sponsored By Robert Half
Our 25th annual American Digital Design Awards™ showcase celebrates the power of exceptional design to enhance and amplify online and interactive experiences — websites, social media, email marketing, digital advertising and publishing, apps, video, animation, UX/UI design and more. The showcase is sponsored by ROBERT HALF, the world’s first and largest specialized talent solutions firm.
Our 62nd Annual Print Survey Sponsored by Billerud
This is GDUSA’s 62nd year conducting a benchmark poll on the vital role of print and paper in the service of graphic communications. The exclusive sponsor is Billerud, whose proud papermaking history goes back 150 years, and who today is a world leader in high-performing paper and packaging materials.
Redscout Puts Seattle Reign Back On The Front Foot
Following a return to their original crest and name, Redscout was brought on board to develop a new identity system which is being rolled out as the 2025 season progresses.
Branding for Heavy Metal Pioneer Features Gothic Type and Cross
Creating a new visual identity for Black Sabbath co-founder Tony Iommi meant going back to where it began — the raw, rough darkness and drama that helped give rise to heavy metal. The Creative Corporation clients have included George Harrison, Janis Joplin, Nick Cave, Nine Inch Nails, and Roxy Music.
62nd GDUSA Package Design Awards Showcase
Sponsored by Fedrigoni Special Papers and Mohawk, our annual package design competition celebrates the power of package design to tell the story, advance the brand, amplify the experience, make the sale, forge a connection at the moment of truth. Click below to see the winners showcase of roughly 250 pieces gleaned from thousands of entries.
Alice Designs Hoda Kotb’s New Membership Platform
Long time TODAY Show co-host Hoda Kotb introduces Joy 101, a new membership-based digital platform created by the agency Alice.
Coca-Cola Returns To The Star Wars Universe
Inspired by millions of fans across generations, the new campaign features collectible cans and augmented reality holograms. Lead on the campaign is WPP Open, described as ‘our AI-enabled marketing platform.’
2025 Logo Trends Report and What It Says About The Future
The annual LogoLounge Trend Report by ultimate expert Bill Gardner speaks to important logo trends — not fads, but trends — but it also tells us a lot about the long arc of where design is going.
Enter GDUSA’s 62nd Anniversary Inhouse Design Awards
Our American Inhouse Design Awards™ — sponsored by Robert Half — is the original and the premier showcase of creative excellence. We honor the value that inhouse designers and departments bring to the table — at corporations, non-profits, media, government, universities, and more.
Mamdani’s Campaign Branding Breaks The Mold
With New York-specific colors, a hand-drawn wordmark, and concise slogans, controversial mayoral candidate Zohran Mamdani’s branding broke the rule of political aesthetics.
Why The ‘Soft Girl Aesthetic’ Is Influencing Branding For Gen Z
An opportunity for brands and marketers, this trend reflects Gen Z’s values of authenticity, self-expression, and emotional connection, and draws on some powerful current digital subcultures.
St. Louis Blues Skate In Winter Classic-Inspired Uniforms
The NHL hockey Club’s brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while establishing new alternate team marks influenced by St. Louis. Creative credits to Rare Design.
MOPOP Unveils AI-Powered Custom Fragrance
To celebrate its 25th anniversary, the Museum of Pop Culture’s (MOPOP) is launching the world’s first custom fragrance for a museum created using olfactory intelligence (OI), an AI-powered technology.
Hunt Hanson Brings High Fashion to Freixenet
Hunt Hanson has recently completed work on a new range of French sparkling wines from global wine producer Freixenet. Bespoke bottles feature intricate faceting.
GDUSA June 2025 Digital Edition
The June 2025 digital edition of GDUSA is now live. It features the 62nd Anniversary Print Design Survey, our 25th Annual Digital Design Awards Showcase, and the 2025 LogoLounge Trend Report. This special edition is free to the community.
Shutterstock Rebrand and Logo Radiate Ripple Effect
Shutterstock is redefining its role in the business of creativity with a fresh logo, a more sophisticated palette, an updated website, and a suite of AI-powered offerings.
Doe-Anderson Campaign Links Atlanta Attractions
A joint ticket offer campaign for Georgia Aquarium and World of Coca-Cola, built around the concept of bubbles, celebrates the strengths of both facilities.
Message From Billerud | 62nd Print + Paper Survey
Billerud is exclusive sponsor of GDUSA’s 62nd annual Print + Paper Survey. The company’s roots in the paper industry and proud history go back more than 150 years. The print edition of this GDUSA special feature is printed on Billerud’s Influence® Gloss 60 lbs. text.
The Numbers 2025 (Part 1)
The Numbers – Selected Results from the 2025 Print Design Survey (1/2)
Select Comments: How Does Print Fit Into Your Professional Life?
Print Survey 2025: How Does Print Fit Into Your Professional Life? Spoiler alert: it is not print or digital — it is print when it matters. Whatever works!
The Numbers (Part 2)
The Numbers – Select Results From The 2025 Print Design Survey (2/2)
Editors Letter: Whatever Works
This comment first appeared in our June 2025 print and digital magazines which feature our 62nd annual Print Design Reader Survey and our 25th annual Digital Design Awards Showcase and the 23rd annual LogoLounge Trend Report.
Best of Publishing: Fedrigoni Paper Collection For Editorial Design
A selection of papers created to educate and inspire, Best of Publishing reinforces Fedrigoni’s presence in the editorial world through a compelling narrative.
Nomad Broadens The Economist’s Appeal
The studio had to balance respect for the title’s 180-year heritage with its desire to reach new audiences.
Joe Treacy’s Museum Talk on Typeface Design Now On YouTube
Typeface designer extraordinaire Joe Treacy delivered a well-received recent talk at The Museum of Printing. It can now be viewed on their YouTube channel.
Saint-Urbain Designs Hotel Identity For Solo Travelers
Saint-Urbain was tasked with developing a brand identity that feels distinctly ‘now’ for a new single-occupancy room hotel on the Bowery in Manhattan that is minimalist yet highly-designed.
CF Napa Modernizes A Napa Valley Icon
CF Napa retained many of the equity elements of the brand by layering them in a montage to provide a fresher look for the tier.
Robert Half: Great Creative Talent Won’t Wait
A long drawn out hiring process risks losing exceptional creative talent. Lucy Marino of Robert Half Talent Solutions says that a well-tuned hiring process can be your competitive edge — and that smart preparation plus swift action equals strong creative hires.
Brandon Identity Reflects Next Chapter
The Brandon Agency’s rebrand signals sharper positioning, a fearless tone, and a future-ready approach for the venerable firm.
Selman Refreshes Iconic New York City Cathedral
St. John the Divine rebrands, including a refreshed wordmark, inspired by specific features in the physical space, especially the typography. The design firm is Selman, with an assist from Frere-Jones Type.
Joseph Soto Is New Head of AIGA LA Board of Directors
Joseph Soto has been appointed AIGA LA President, and Olivia Leese Programming Director. Through their roles at AIGA LA, Joseph is spearheading initiatives that support underrepresented creatives and elevate the visibility of LA’s unique design voices.
Placek: What Brands Can Learn From Cézanne
David Placek, founder of Lexicon Branding, writes about one of his favorite artists, Paul Cézanne, and what his art and approach can teach brands today.
Angelo Ferrara: Art of the Label
Angelo Ferrara discusses the power and design challenge of creating brand identities on tiny spaces and labels that are no bigger than a postage stamp.
Paper Trails: Make The Journey Colorful With Cougar
In Paper Trails: Make the Journey Colorful, the Domtar ventures into the world of paper shade and brightness, and how to bring print pieces to higher elevations. This is the third in the educational Paper Trails series.
Refreshed Vitaminwater Brand Breaks Out Of Boring
forpeople refreshes Coca-Cola’s vitaminwater brand by crafting an identity that stands out in the crowded ingredient enhanced waters category.
Owens: Creative Technology Shapes Living Brands
Matt Owens of Athletics discusses the integration of creative technology into the brand development processes, highlighting how to bring technology upstream to inform brand systems.
Kim Berlin: When A Brand You Create Gets ‘Hijacked’
When Kim Berlin designed Avelo’s visual identity in 2020, she could have not guessed the airline would someday sign a contract with Homeland Security to fly deportation charters for ICE. How does a legendary designer make sense of it when a brand built from a place of love and connection acts in support of fear and disconnection? Berlin’s Substack, from which this writing is taken, is at iamkimberlin.substack.com
The New Yorker Animates 700 Covers For 100 Years
The New Yorker’s first animated ad celebrates 100 years of the iconic magazine. The goal of Condé Nast’s creative marketing team, animation studio ROOF and creative collective Le Truc is to tell the magazine’s story and how it seeks to shape as well as report history.
Pearson and Landor Embrace Future Of Learning
A leading learning company unveils a new brand identity by Landor that promotes its commitment to lead and transform learning.