FIFA, the international governing body for soccer, has revealed the official logo for the 2026 FIFA World Cup in the US, Mexico and Canada. Alongside the logo launch, FIFA also unveiled a campaign known as “We Are 26,” aiming to unite fans around the world in celebration of the tournament.
FIFA unveils the official 2026 FIFA World Cup logo! 🏆🖼#WeAre26 pic.twitter.com/otTCm3YEVV
— FOX Soccer (@FOXSoccer) May 18, 2023
The logo features an image of the FIFA World Cup trophy in the foreground and the year of the tournament in bold text in the background. This marks the first time the trophy has been used in the official logo.
— FIFA World Cup (@FIFAWorldCup) May 18, 2023
“WE ARE 26 is a rallying cry,” FIFA President Gianni Infantino said. “It’s a moment when three countries and an entire continent collectively say: ‘We are united as one to welcome the world and deliver the biggest, best and most inclusive World Cup ever.’ The tournament will enable each host country and participating team to write their own page in the history books of FIFA World Cups, and this unique brand is a major step on that road to 2026.”
According to Infantino, the 16 host cities will each have their own individual brands developed by FIFA with more color and iconography to make each logo feel unique to the cities hosting the World Cup.