Yahoo Spotlights Real Small Business Owners

Recently Yahoo Small Business tapped agency partner Ready State to elevate the brand voice for the company’s full suite of small business offerings while creating a cohesive look and feel throughout the entire product line. A major branding and design theme: celebrating the importance of the small business owner to the company’s mission.


By spotlighting real small business owners and speaking directly to them, Ready State created an action oriented look and tone that put owners at the center; a clean, consistent and adaptable aesthetic; and a cohesive brand voice for Yahoo Small Business’ full line of products and collateral.