NOLS, the National Outdoor Leadership School, is among the best known outdoor and wilderness education schools in the United States. The school has a new graphic look credited to Magnifico Design and Wolf & Wilhelmine, both of New York City. John Gans, NOLS Executive Director, explains that “our new look reflects both our new, signature color as well as the mindset of our graduates.”
The refreshed logo shows a two-peaked summit in front of a sunset, representing our philosophical ideals that real life skills and knowledge are acquired through perseverance and overcoming adversity in the wilderness.”
