Logo Represents Wind and Solar
Deriva Energy, a leading operator and developer of clean power projects in the United States, made its debut today. Deriva is the new name for Duke Energy’s unregulated commercial renewables business, which was acquired recently by Brookfield Renewable. Odgis + Co renamed and rebranded Deriva Energy. The name is based on the word derivation, which means “the obtaining or developing of something from a source or origin.” Deriva suggests renewable power and national reach.
The logomark is intended to represent both solar and wind energy. The round lines suggest the swirling propeller of the wind turbine, and the negative space of the circle implies the sun. The wordmark’s typographic form also reflects circular energy, radiating with power. The brand colors are a gradation of two vibrant purples blending into each other. These colors help to differentiate Deriva Energy from the other companies in the renewable energy arena. The Odgis firm also designed The Brand Style Guide and asset templates to ensure the longevity of the design system.
Brookfield is one of the world’s largest owners and operators of renewable power plants, with approximately 90,000 megawatts of combined operating and pipeline capacity across all major U.S. power grids; Brookfield Renewable Partners is a publicly traded, pure-play renewable power platform; and Deriva Energy is an established leader in clean energy, with 5,900 megawatts of operating and under construction wind, utility scale solar and storage assets across the U.S.
