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Pablo Pedro

As Partner and Chief Creative Officer at Big Idea, Pablo stands at the forefront of the agency’s commitment to brand storytelling and innovation.

PARTNER/CHIEF CREATIVE OFFICER, BIG IDEA, MIAMI FL

As Partner and Chief Creative Officer at Big Idea, Pablo stands at the forefront of the agency’s commitment to transformative brand storytelling and creative innovation. With over two decades of experience in branding, marketing, and advertising, he has been a driving force behind Big Idea’s strategic growth and industry acclaim, expertly leading a multidisciplinary creative team to deliver exceptional results for clients across diverse sectors.

Renowned for his sophisticated design aesthetic and creative vision, Pablo has consistently produced visually striking and intellectually engaging solutions that resonate on a global scale. He’s led projects ranging from reimagining entire design systems to developing high-impact, cross-channel marketing campaigns. His work seamlessly integrates traditional media with emerging digital platforms, approaching every challenge with a fresh perspective and an unwavering commitment to excellence.

Recent highlights include rebranding St. Maarten as a bold and vibrant dual-island destination, spearheading award-winning campaigns for Anguilla, and crafting a unified brand design system for the Investor Services division of MUFG, Japan’s largest bank. He also played a pivotal role in launching a direct-to-consumer genetic testing product for Mayo Clinic, the prestigious healthcare institution.

Pablo’s portfolio includes collaborations with top-tier brands such as Verizon, Coca Cola, Cemex, ExxonMobil, McDonald’s, Citibank, Barrick, Diageo, Aeromexico, Volvo, AAA, and Hotel Indigo, alongside iconic destinations including Anguilla, St. Maarten, Mexico, and Antigua & Barbuda. His work is marked by a seamless fusion of creativity and strategic thinking, consistently delivering bold ideas that elevate brands and drive results.

 

LOOKING FORWARD TO 2025, ARE YOU OPTIMISTIC ABOUT YOUR DESIGN PRACTICE/BUSINESS? ARE YOU OPTIMISTIC THAT GRAPHIC DESIGN WILL CONTINUE TO BE RECOGNIZED AS BRINGING VALUE TO THE TABLE IN COMMERCE AND CULTURE?

I’m inspired by how the design industry continues to evolve and thrive. As businesses place greater emphasis on storytelling and empathy, graphic design has solidified its role as a cornerstone of both commerce and culture. Today, it’s not just about aesthetics — it’s about addressing real-world challenges, enhancing human experiences, and transforming abstract ideas into tangible, accessible solutions. By blending strategy with creativity, design delivers meaningful, lasting value that drives impact on every level.

HOW DO YOU SEE AI AND OTHER EMERGING TECHNOLOGIES IMPACTING THE FUTURE OF GRAPHIC DESIGN?

The integration of AI and other emerging technologies is reshaping the design landscape at a fast pace. It’s fascinating to see how these tools are revolutionizing the industry by enhancing efficiency, creativity, and productivity, enabling designers to focus on more innovative aspects of their work.

WHAT ADVICE DO YOU HAVE FOR SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?

Graphic design is about more than making things look good — it’s about communication and the purpose it serves. Always ask yourself why you’re designing something and who it’s for. Focus on mastering the fundamentals — typography, composition, and color theory—because they are the foundation of great design. Learn to balance timeless design principles with emerging trends and tools. Stay curious, embrace change, and be relentless in learning and experimenting. Build a portfolio that tells a story of your style and adaptability; the best designers are not just creative but also problem-solvers and storytellers.

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