GDUSA is publishing a series of stories on our favorite recent package designs, in conjunction with the Idea Shop by Neenah, a resource to help creatives effectively use paper-based materials to reimagine dynamic and effective solutions.
This project was executed by BOXWOOD, an integrated design studio, whose specialities include: Sustainable Planning and Design for Interpretive Centers and Park Buildings, Wineries and Tasting Rooms, Custom Homes, Branding, Package and Graphic Design.
Partner Joe Chauncey states:
“Winemakers C.J. Augustine and Forest Rogers-Phillips combined their names to create the brand name August Forest. Boxwood and the winemakers wanted the design to be simple yet elegant. In keeping with this objective, we decided on a singular whole tree and used the bottom of the brand name as the ground plane. This was done to keep illustration and language to a minimum. We augmented the “A” by cutting back the crossbar to set the brand apart from standard letters and screened back the tree to achieve balance.
On the label, the tree and brand are both embossed into Neenah’s Royal Sundance® Papers, Brilliant White Felt and pushed to the maximum. We chose felt because of its rich texture and bright white for elegance, and selected the 70# weight because it embosses well.
The winemakers announced they were creating a new diversity scholarship to be funded each year by a portion of their Rosé proceeds. The fund supports LGBTQ students and the idea that diversity brings new ideas and approaches to all things. Thus, for the Rosé label, Boxwood proposed a watercolor rainbow to capture this diversity and chose to reverse the tree out of that background. Digital augmentation helped us to achieve the desired effect.
This project was commissioned by C.J Augustine and Forest Rogers-Phillips, two new graduates of the Institute for Enology and Viticulture at Walla Walla Community College. Both hold down full-time positions at other wineries but wanted to craft wine that highlighted their combined vision. Trysk was our printer.”