‘Better With Less’ Challenge Open For Submissions

Designers Challenged To Create Sustainable Solutions

The Better with Less – Design Challenge, organized by Metsä Board, the European producer of premium fresh fiber paperboards, now in its second year, inspires designers to create more environmentally-friendly packaging solutions for e-commerce, cosmetics and food.

Submissions in 4 categories: cosmetics, e-commerce, food packaging and a ‘wild card’ category, are open now thru January 5, 2020 at www.betterwithless.org. The competition invites professional packaging designers as well as packaging design students from all over the world to submit entries (there is no entry fee).


The main prize for the Better with Less – Design Challenge is EUR 7,000, with the second prize EUR 2,000 and the third prize EUR 1,000. Additionally, Metsä Board will award one student the opportunity for an internship with its packaging design team in its Excellence Center in Äänekoski, Finland. The winners will be announced in Spring 2020.

The huge amount of plastic packaging is a global concern, in part because global plastic waste in the oceans amounts to almost nine million tons annually. The Better with Less – Design Challenge is looking for innovative, sustainable and recyclable packaging solutions for everyday goods.

The Better with Less – Design Challenge was first launched in 2017–2018, with great success – over 300 packaging designs from 38 countries were submitted. That year’s winning design found an innovative, environmentally friendly cardboard alternative to plastic bubble wrap.


The chairman, and member of the competition jury, is Ikka Harju (shown here), Packaging Services Director, EMEA and APAC at Metsä Board. He explains: “We need to challenge the packaging world to find new solutions – new ways of thinking and new innovations. This competition is all about lessening environmental impact without compromising brand experiences. We aim to help advance innovative and sustainable packaging design in the world.”

Harju heads a world-class jury of renowned packaging design experts including: Alissa Demorest, Chief Editor of luxury packaging magazine Formes de Luxe; Andrew Gibbs, Founder, CEO & Chief Editor of The Dieline; Charles Ng, Founder & Chief Brand Consultant of MCL Group Hong Kong / China; Clark Goolsby, Chief Creative Officer of Chase Design Group; and Stefan Junge, Professor in Packaging Technology at Beuth University of Applied Sciences Berlin.

The competition can be followed on social media with the hashtag #betterwithless