Better With Less Finalists Announced

The 10 finalists for the international packaging design competition, Better with Less – Design Challenge, have been selected. Organized by Metsä Board, the European producer of premium fresh fiber paperboards, the competition was created to find new, environmentally friendly solutions for some of the world’s most frequently used consumer packages.

The competition’s chairman, Ilkka Harju, Packaging Services Director at Metsä Board (shown above), says, “The quality of the designs and diverse international group of participants was impressive. It was easy to note that in different corners of the world we share the same environmental concerns – the need to find alternatives to plastic is a reality.”

Winners will be announced in March 2020, and all 10 finalists are featured on the competition website where the public can vote for their favorites.

The contest received 146 design concepts from 28 countries and the 10 finalists chosen to compete for the cash prizes for first, second and third place are:

Elisabeth Wittauer, Austria – Onlineworld epack – Ecommerce Packaging

Jasper Chou, China – Preject FF – French Fries/Ketchup Package

Magdalena Schmitz, Germany – Disposable Razor Packaging

Hamzeh Za’balawi, Germany – Reload – Battery Package

Alessandro Grossi, Italy – Twist pop and host – Snack Packaging

Pricila Rios Salas, Mexico – Cosmos – Cosmetic Packaging

Silvana Ruiz, Mexico – Crayon house – Crayon Packaging

Christine Gamboa, Philippines – Expandable Eco Street Food Package

Anna Nowak, Poland – Cradle box – Children’s Toy

Eric Smith, United States – Bruk – Beverage Carton

This year, sustainability and the dual role of packaging played an especially strong role among the participating designs. There were several inspiring solutions reflecting a shift in consumer trends from plastic towards more sustainable packaging materials. In several designs, the packaging had a dual role, becoming part of the product when using it, which further strengthens the circularity of packaging.