Chobani Tube Turns Yogurt Into a Condiment

Chobani has added Chobani Savors to its product line. Packaged in a squeezable tube, similar to ketchup, the yogurt is essentially turned into a condiment. To inform and educate consumers that yogurt can indeed be used as a condiment, Chobani Chief Creative Officer Leland Maschmeyer created specific packaging to show what the product is and how it is to be used.


Previously, the brand had only two formats for plain yogurt, cup and tub. The result is a minimalistic design featuring typography and minimal patterns. “Squeezable Greek Yogurt” sits at the top of the tube, followed by only natural ingredients and Chobani Savor brand name underneath.