Chock full o’Nuts Returns To Its NYC Roots

From its 1932 heyday as a chain of New York City lunch counters to its presence on today’s kitchen counters, Chock full o’Nuts® has maintained its status as an iconic brand. In keeping with its New York City roots, The Goldstein Group, a Manhattan-based branding consultancy with a storied history of its own in rejuvenating heritage brands, has reinvented the line’s most iconic elements and revived its signature spirit.


The result is a Chock full o’Nuts® with a stronger brew designator and a new flavor system, while retaining the home-town appeal. The design firm is headed by Terri Goldstein.