Fivethousand Fingers worked with Collected Coffee — a carefully curated subscription service — from their beginnings to create a brand designed to appeal to the sophisticated coffee enthusiast. Montreal-based art direction and design firm was responsible for the packaging and printed material, production, and website development that serves as both a reference for aficionados and a window into the wider world of coffee culture.
They collaborated with photographer Cindy Boyce, providing art direction and set design for the product photography. In opting to pair a minimalist aesthetic with a serious dose of substance, says a design firm spokesperson, “we sought to give voice to the company’s passion for the product, and for the stories of the people who produce and enjoy it.” Collected Coffee is based in New York City.
