Good People Ale Is Light-Bodied and Full-Bearded

Good People Brewing’s Bearded Lady American Wheat Ale is the brewer’s take on a traditional Weissbier. Lewis Communications developed the can design, which aims to strike a balance of delicate and bold, while incorporating a playful sense of humor. The namesake beautiful bearded lady is the focal point for the graphics while the color palette is inspired by the beer’s taste and appearance.


One interesting embellishment: wispy, hair-thin breaks help bring the background alive, evoke flowing locks of hair, rolling fields of wheat and the swirl of the pour. The design firm has offices in Birmingham AL, Nashville TN and Mobile AL.