MAD TASTY, a hemp-infused sparkling water brand founded by singer-songwriter of OneRepublic, Ryan Tedders and backed by First Beverage, is embarking on its first ever OOH campaign. MAD TASTY is part of the fairly new and highly saturated category of hemp beverages, so building awareness for the brand is essential.
With in-store shopping on the decline and at-home delivery services on the rise, people staying at home are sticking to brands they know and trust. So how do brands like MAD TASTY breakthrough to new customers? By meeting customers right where they are. MAD TASTY is launching a four-month OOH campaign in its home markets of LA and Orange County, to drive more brand awareness and educate consumers on the benefits of hemp.
Through a partnership with OOH advertising company Boxi, MAD TASTY branded trucks will drive through key residential neighborhoods. The brand partnered with SCS, an integrated agency behind the MAD TASTY’s initial brand tone, voice work, and new website, to telegraph the brand’s personality onto the trucks. Each truck covers 100-200 miles per day, 6-7 days per week, reaching approximately 50-55K people per day per truck.