A new brand is coming to the men’s skin care aisle with branding and packaging by Kick. The line of men’s natural bar soaps, body washes and lotions is endorsed by entertainer Steve Harvey and will soon appear in Walmart stores. “This was a truly collaborative effort between BILT and Kick,” says Stefan Hartung, creative director and co-founder of Kick.
“They brought us in at the very beginning of product formulation, so that even as we were helping select individual scents and naming those products, we were also framing up how those fragrances would best live visually.”
Nick Zdon, Kick design director, explains how the agency helped the products stand out: “The men’s grooming aisle is traditionally dominated by black, white and silver color palettes that lean heavily on typography rather than imagery.
With the unique concept of pairing each BILT fragrance with an exotic location, we knew we could also push the design with a rich color palette and beautiful photography, making each fragrance a destination.”