Left Hand Brewing, a craft brewing pioneer best known for its Nitro series, has unveiled a new logo and package design. It is part of the company’s brand refresh rolling out nationwide this year, the first time in nearly a decade that Colorado’s 3rd largest independent craft brewery has made a visual update. The logo maintains Left Hand’s recognizable red hand while bringing more attention to the brand name. New designs also feature a vibrant, brighter red. “Our brand refresh has been in the works for over a year and has included significant consumer research and evaluation of how Left Hand appears on shelf,” said Jill Preston, Director of Marketing.
The first wave of redesigned cans, bottles, and carriers will hit off premise shelves in Q2, and new designs will continue to roll out throughout 2020. A new tagline, says Co-Founder and President of Left Hand, Eric Wallace, captures the spirit of the brand – From Our Hand To Yours™. Finally, a new website launches in late January, with an emphasis on the color red, to bring the fresh look and feel to the virtual space.
