Shutterstock 20th AnniversaryAdvertisement
  • Home
  • News
    • Fresh
    • Package Design USA (PDUSA)
    • People
    • Events
  • Features
    • Educators to Watch
      • 2021
      • 2020
      • 2019
    • People To Watch
      • 2023
      • 2022
      • 2021
    • Students To Watch
      • 2023
      • 2022
      • 2021
    • Top Design Schools
    • Logo Trends Report
      • 2022
      • 2021
      • 2020
    • Responsible Designers to Watch
      • 2022
      • 2021
      • 2020
    • Print Design Survey
      • 2021
      • 2019
    • Stock Visual Survey
      • 2019
    • Surveys
  • Competitions
    • Enter Now
    • Graphic Design
      • 2022
      • 2021
      • 2020
    • Inhouse Design
      • 2022
      • 2021
      • 2020
    • Package Design
      • 2022
      • 2021
      • 2020
    • Digital/Web Design
      • 2022
      • 2021
      • 2020
    • Health+Wellness
      • 2022
      • 2021
      • 2020
    • Cannabis Design
    • Digital Cover Contest
    • Student Design
  • Blogs
    • Graphic Design
    • Products + Papers
    • Hiring + Career Tips
  • newsletters
  • magazine
    • subscribe
    • digital edition
    • free stuff
    • media kit
    • specifications
  • suppliers + services
  • about us
    • who we are
    • contact us

New Burberry Logo Wears Serifs

Package Design USA (PDUSA) February 13, 2023February 13, 2023 Ilana Greenberg

Equestrian Knight Resurrected

Under the direction of Daniel Lee, new creative director at Burberry, the quintessentially British fashion brand unveils a new serifed wordmark as well as a promotional campaign that brings back its long lost Equestrian Knight design. The previous logo, a minimal  sans-serif design introduced in 2018, was intended to emphasize the utilitarian and be easier to reproduce. But Lee has decided to reintroduce a serifed logo once again, as well as to resurrect the brand’s equestrian knight logo, created “circa 1901” and featuring the Latin word “Prorsum” meaning “Forward.”

The new branding is described by the company as “a modern take on British luxury” and “a new chapter.” Some commentators are already theorizing that Burberry’s move may signal a transition among fashion lines away from sans-serifs, and back to more flourish and personality.

The new campaign was photographed by Tyrone Lebon, and features a host of well-known Brits such as rappers Shygirl, John Glacier, and Skepta, plus models Liberty Ross and Lennon Gallagher. There are also a few ambiance shots in the mix, including one of a red fox pacing a sidewalk.

About Ilana Greenberg

View all posts by Ilana Greenberg →

Post navigation

GDUSA Podcast #8: Paul Flaharty
Propel Rebrand Reinforces Gatorade Roots
Full Sail - Design Your Way
Want to Win at Retail?
Newhouse
LogoLounge - Call for Entries
Artisan
Academy of Art University
Verso is now Billerud - Take a Look
Running Ahead for Fifty Years
Syracuse University
Work Experience Can Apply to Your Degree
Copyright © 2023 by Graphic Design USA. Theme: DW Focus by DesignWall.
Proudly powered by WordPress