New TP-Link Identity by Futurebrand Features Arrow

TP-Link, a manufacturer and provider of networking devices and accessories, looking to expand its presence and notoriety, introduces a new identity designed by Futurebrand. The company’s new tagline, “Reliably Smart,” follows its heritage while emphasizing TP-Link’s move into smart products.


The new company logo features an arrow pointing to the center, indicating a commitment to a customer-centric culture that aligns with the demands of today’s modern customer. And the color palette has been updated to be more energizing and inviting. Plans also include the release of new product packaging and a refreshed website for enhanced product clarity.