Pantone Metallics for Graphic and Packaging Design is a collection of metallic spot colors for use on printed products, packaging, branding, and other collateral. The addition to the Pantone Graphics System enables designers, brands, and printers to specify and produce “luxurious, dazzling colors” in a more versatile and cost-effective way when compared to other commonly used metallic applications for print. The new Pantone Metallics system combines the prior Premium and regular metallic publications into one robust collection, and is available in two physical formats: Metallics Coated Guide (ideal for color specification and communication) and Metallic Chips Coated Book (for palette development, color specification and communication, and production reference). Observes Laurie Pressman, Vice-President, Pantone Color Institute: “Entranced by luminosity, iridescence, and holographic effects, our love for metallic and pearlescent finishes continues to build, particularly in packaging design. To address this growing trend, our new metallic palette for print encompasses a range of core metal shades including cool and chic silvers, lustrous golds, earthy bronzes as well as a wide variety of colored metal tones that take their cue from fashion and lifestyle including; vivid reds, bold pinks, minty greens, watery teals and warming corals.”
As part of the introduction, Neenah Paper is collaborating with Pantone to highlight the impact of color, texture, and material in graphic and packaging design. For designers and brands looking to achieve luxury packaging and collateral, NEENAH CLASSIC®, Pearlized and Label Papers offer a modern and relevant canvas for Pantone Metallics, as exemplified in the various packaging executions developed for the campaign.