Rum Label Is Passport to Caribbean Culture

Project M Plus has designed the label and packaging for Atlantico rum, distilled and blended in the Dominican Republic. To elevate the product and the brand, the designers capitalized on their love of the Caribbean, taking their cues from the culture and lifestyle — including “the beautiful ceramic tiles found throughout the islands, the sun at Golden Hour, the salt on your skin to the salt on your rim.



With those tiles in mind, our mature and established typeface has a faceted element. We conceived our clean label design from the linear and layered look of a passport, evoking the sense of transport.” The Los Angeles-based firm developed the overall branding and new website, as well as the label and package design.