TFI Envision, Inc. has developed packaging graphics for a new product offering: Brummel & Brown Organic Buttery Spread. The design had to maintain the Brummel & Brown look while clearly communicating that the product is an organic option. Creative Director Elizabeth Ball and the TFI Envision creative team utilized the existing iconic Brummel & Brown logo with a farm scene but extended it beyond the logo itself, wrapping the entire package in green fields and blue skies for a fresh and wholesome look.
Side panels highlight the simple ingredients and the B&B Yogurt Promise. The new product is USDA certified organic and non-GMO, with no artificial flavors or preservatives. Since 1975, the Norwalk CT-based firm has developed strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications.