Whisky Label Pays Homage To Great American Novelist

Pavement, the San Francisco creative and design studio, developed the branding and packaging for Cooper’s Classic, produced by Cooperstown Distillery and described as “the finest, smoothest whisky to come from their distinctive line of handcrafted, artisanal spirits.”


Pavement sought to reflect the company’s appreciation for American history and, of course, its admiration for local boy made good – author James Fenimore Cooper. The name pays homage to the author, while the gold embossed lettering, deep indigo blue background and classic design on individually numbered bottles speaks to craftsmanship and tradition.