Wine Label by Watermark Drips In Detail

Jake Busching Wines believes in soil-to-bottle wine growing and has brought that focus to bear in its first releases, a small lot Viognier and Cabernet Franc. The label, by Watermark Design, reflects the spirit: like wine dripping down a tank during fermentation, the texture across the label draws in the viewer without distracting with type.


Fine details are captured and carefully reproduced, creating the illusion of coarseness. The dramatic back label, dripping in detail, used a rough-edged custom die to follow the wine’s path down the bottle, while text is limited to only the most essential details. The design firm is based in Charlottesville VA.